Popular Science selects InFocus thin displays for exhibit at Grand Central Terminal
Each year, thousands of new products and breakthrough innovations vie for the attention of editors at Popular Science and only the best of the bunch are awarded inclusion in the “Best of What’s New”, the highly anticipated December issue that ranks as the most widely-read issue of the year.
The top 100 most significant achievements in science and technology in 12 categories are selected for this honor and this year’s honorees included the new InFocus 61-inch ultra-thin microdisplay television.
To highlight winners, Popular Science transformed Vanderbilt Hall in New York’s Grand Central Terminal to bring to life the best-read editorial feature of the year. The Best of What’s New showcase was a three-day consumer event in November 2004, open to the public, featuring winners in each category. With 500,000+ travelers in Grand Central Terminal daily, the showcase was a great opportunity for consumers to see the newest award-winning innovations.
To display dynamic information about the 100 award winners, Popular Science enlisted the help of InFocus and the company’s portfolio of thin displays. In addition to the award-winning ScreenPlay 61md10 microdisplay, the InFocus TD30 and TD40 displays were positioned throughout the exhibit to communicate information about the winners to people visiting the exhibit.
"The addition of InFocus to Popular Sciences Best of What's New event truly made the venue come to life. The new InFocus ScreenPlay is a technological marvel allowing the early adopters among us the opportunity to have one of the finest pictures a TV can offer while still saving valuable space in our homes and offices,” said Gregg R. Hano, Publisher of Popular Science.
“Virtually every consumer who saw the sets on display over the 3 days wanted one for themselves. No doubt the combination of wonderful new product and strong PR, coupled with the product specialists who attended the event, went a long way toward enlightening Americans to this amazing new product.”