“The value of an idea lies in the using of it.” –Thomas Edison

Last year, we had a big idea. We were going to overhaul InFocus.com—an absolutely massive undertaking. And from day one, the ‘using of it’ was one of our guiding principles. We knew that what we did wouldn’t matter if we couldn’t make it useable, and useful, to our customers.

In our minds this meant delivering a truly thoughtful site; one with intuitive design, clear product benefits, and meaningful tools (not just bells and whistles). A place where you could spend some quality time if you cared to, or get in and get out if that was more your style. And we definitely wanted a site that expressed our passion for what we do and for our products. Because it’s that passion that keeps us innovating.

But being useful and useable on the web isn’t particularly easy, especially with 239 products to cover. For that we called on some partners who could help us successfully see the project through. Experts who understood how to build, market, and measure a cutting-edge web property while sharing our conviction that value meant satisfying our customers, not ourselves. For that I’d like to give a special thanks to the mechanics at Blue Collar Interactive, as well as the teams at Swellpath and Spitball Media.

If you’ve got a second, take a look around, starting with the video above. I think you’ll see exactly what’s in it for you at the new infocus.com.