It’s not just big, it’s HUGE! In the next six weeks InFocus will launch a new category of visual collaboration and communication product (and no, it’s not a projector) that goes a long way toward delivering on the promise of turning conference rooms into collaboration rooms.

Collaboration is a process where two or more people or teams work together to exchange insights and realize shared goals. Visual collaboration combines technology and social science and can occur in many ways including in-person meetings, white boarding, video calls and even presentations. Unfortunately, just getting people together in the same room is not a guarantee for a highly collaborative session to occur. There has to be more:

• a human connection that is open and willing to share;
• a technology that allows people to work naturally while giving every participant a consistent view of the information;
• and an easy way to capture the exchange and outcome of the session.

We’ve been working on this new platform designed specifically for that level of visual collaboration and interaction for nearly a year. We’re partnering with smart companies to bring this platform to market and the timing, based on technology and business drivers behind this development, is right.

The technology drivers - cloud based applications and services, ubiquitous bandwidth, networked everything, new, more natural interfaces, and the consumerization of IT - are at the heart of the convergence of the audio/video world and the IT world. The business drivers - sustainable business practices that trim costs, the need for meaningful communications with remote team members, and the need to reach better decisions faster - are dramatically changing the way we communicate and share information.

Customers and channel partners who’ve had a peak behind the curtain are saying things like…

• “This could be a game changer.” – Editorial director and managed service provider guru for a major channel publishing company
• “This is real innovation.” – Somebody really important at Intel
• “It was hands down the best thing I saw at CES.” – A vice president of internet marketing for a national pro AV reseller
• “How much for 500 of these?” – A global client hardware manager for a Fortune 100 enterprise
• “This could turn the market upside down.” – A VP for a giant technology products distributor
• And my personal favorite, “It’s like the Jetsons.” I’m not making this up.

In a few weeks you can see for yourself and be the judge. If you want to get more of the inside story follow us on Facebook and/or Twitter. We’ll keep you posted.